D​ating Apps Face Natural Selection

Let’s say you’re a straight up boss, and you’ve created something something you feel will change people’s lives forever. Obviously, whatever you’ve made must have a value. In comes a possible investor, asking about your product/service, and decides they like it so much they want to buy what you’ve created for a cool $30 million.

In most cases, you say, “Will that be a check or cash?” Well, there’s a few people who said, “Nah, I’m good.”

Who in their right mind would do that? Introducing the Kang sisters, three intelligent and highly successful people who’ve come up with a dating app called Coffee Meets Bagel. At the beginning of this year, they were on the show Shark Tank and denied the aforementioned $30 million offer.

Mark Cuban was the buyer, or at least tried to be, and if you don’t know who he is, you’re probably an infant or just woke up from a coma that lasted around 20 years. He owns the Dallas Mavericks, an NBA title­winning team, and he is a huge professional success.

The Kang sisters must have one heck of a business plan if they don’t need Mark Cuban in the situation.

So, if you haven’t been in tune with the online dating scene lately, you might not have heard of Coffee Meets Bagel. It’s a dating app that sets you up with friends of your Facebook friends. Pretty neat, right?

Here’s why it’s different than other dating apps: you can only get “matched” with one person per day.

Tinder, another dating app (really just meant for hookups) lets you swipe through matches every day till your heart’s content.

Coffee Meets Bagel requires users to be engaged in its use every day, while Tinder users, myself included, swipe swipe swipe until they see what they want. Eventually, the tactless users annoy you so much that you just delete the app altogether.

Coffee Meets Bagel keeps users engaged and you anticipate your daily match, all the while providing dateable recommendations that actually know how to behave like a mature human being, and they are friends of your actual friends, not someone recommended based on your geographical area.

The Kang sisters are pretty smart. And maybe a little sly.

With only one match per day, you’re forced to check in each day if your previous match wasn’t the Beyonce to your Jay Z. While this is great for the Kangs, it can be kinda lame for you.

Tinder gives you a huge amount of matches, although they’re very, very poor quality. Coffee Meets Bagel provides you with high­quality matches, but only one a day.

If you’re single and using either one of these apps, you can’t win, can you? You have to pick your poison, I guess, which kinda sucks. You’re looking for a relationship, and you don’t have that much control over when that happens, and you should.

The Kang trio may seem to be adding to the dating app world, but they are, in a way, limiting your dating experience.

When looking for a relationship, you should be able to go through as many matches as you please in order to find someone you like, all the while having each potential match being of pretty good quality. In the real world, you can go on as many dates as you want/capable of, and dating apps need to learn from this.

Coffee Meets Bagel tries to provide a solution, and they do, but it’s limiting your experience. An app shouldn’t keep you from meeting your soulmate just to prolong your use of the app. It’s about meeting someone you have a connection with, not waiting for the next day to come so you can hope this next match is the one you’ve been waiting for.

Both apps have millions of users, but how successful have they been? I for one, have had zero luck. It may seem like these are the giants of the dating app scene, and they are among them, but there’s surely an app that can take them down.

It just hasn’t come out yet.

These apps provide their own solutions to dating online, but neither one has it down pat. Especially Tinder. Tinder really is meant for casual hookups, but some people have found relationships through it’s use. CMB tries to give you solid recommendations, but it’s a slow process.

If you’re single and looking for a relationship, chances are you’re tired of waiting around but also don’t want to deal with low­quality dating options.

If Coffee Meets Bagel could increase their daily match numbers to, say, five people, wouldn’t that be a great improvement?

Tinder recently monetized itself, charging $10 a month for users under 30 and $20 a month for users over 30. That’s an unfortunate mistake. Rather than create revenue through ads, they charge you for a poor quality service, and for some reason discriminate based on your age. The latest version has awful reviews on the App Store, and it’s possible Tinder did the giant killing to themselves. Only time will tell, but I’d wager that Tinder will be nonexistent within two years.

Coffee Meets Bagel is a great dating app that provides a great dating experience for it’s users. It can definitely be improved, and will continue to grow. But, it is up to them to realize they are limiting the user experience in an unrealistic way.

People want to find their soulmate or get a date now. Tinder knew that, only they screwed up big time. Coffee Meets Bagel could take advantage of that, but they might not do it in a way that we all want them to.

If you could get multiple high­quality dating recommendations each day, would you use the app that provides this service? Yeah. CMB is almost there but not quite. Tinder never was.

Now is the time for a new app to fill up the spot that Tinder is leaving behind, only if it’s another Tinder, it’ll lose traction as quickly as it gained it.

Coffee Meets Bagel, will you make another bold choice and alter your service in a way that benefits users? Make Mark Cuban wish he offered $100 million and do so. You gambled once already, might as well do it again.